Brand Partnership

This collaboration with SM Lighting and Bath Design was rooted in a shared appreciation for craftsmanship, thoughtful design, and meaningful storytelling. More than a showroom, SM Lighting and Bath Design is a family-built business with over three decades of history, grounded in trust, service, and a genuine love for the spaces they help transform.

The objective of this partnership was to create refined, design-forward visual content that reflects both the quality of their curated lighting and plumbing collections and the warmth of a business built on lasting relationships. With showrooms in Prince George and Surrey, SM Lighting and Bath Design has long been a destination for illuminating homes across generations.

Through intentional styling, considered compositions, and lighting-led storytelling, each scene was curated to highlight the impact of well-designed fixtures—balancing form and function while translating seamlessly across social media and digital platforms.

This project showcases my ability to collaborate with established, values-driven brands to deliver elevated visual content that strengthens brand identity, supports marketing goals, and positions products within aspirational yet livable environments.

Take a look at the complete before and after video here.